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Using An Accelerated MBA Test For New Business

When Mads Jensen and Peter Krebs began working together in the Singapore campus of INSEAD, they clicked immediately. Advance Business School, Mr. Krebs was his own software company and the restoration work, Mr. Jensen was a manager at IBM.

They opted for a course of one year MBA, because they aspire to both his boss – and fast.

They met in a class of innovation, and began to discuss unmet demand on the construction market in the catalog of all the green alternatives for builders and architects.

Once the idea of it, arrived, the couple used their choice of curriculum to fill gaps in their knowledge and develop a business strategy and financial marketing for Schneider. And if she has one year of INSEAD interview engineers, and entrepreneurs to learn about how the company could more easily incorporate eco-friendly materials and processes in their work.

Finally, their new company (now based in London) called Sefaira, Duo took the risk in a business school competition to win – and some starting capital. Even if a company of social risk, to see how to be a leader in green building in the United States and Europe.

“Building green is not just a” good “things must do more,” said Krebs. “This is a real need, and building owners have no choice but to go green.” Develops tools for the company, he said, will be constructed so that developers use environmentally sound technologies, while “effective, while keeping costs under control.”

[Cancer Peter] Peter Krebs. Develop tools that are graduates of the current methods for model builders, the energy authorities of each building to evaluate materials and designs to create a workflow more efficient. Mr. Krebs and Mr. Jenkins said that at current market demands wins around the world – a task that requires architects and builders Grill. They hope to begin testing company software in the first quarter of 2010.

“An important factor in the development of software to determine the function of a large amount of data that customers want,” said Jensen.

Reduce costs, are the two main types of graduates of INSEAD, to help resolve legal contracts and brainstorming. Once they are ready to order their products to potential customers, allowing them to companies in the association of the construction industry, such as rugs and carpets Institute, and an indication of the experts surveyed used few months without testing it on purpose. Subsequently, the customer will pay a subscription fee.

The two hope to turn to contractors that the construction will take place in several countries – and thus can each platform Sefaira, instead of using multiple services.

Both the monetary policy at a frenetic pace MBA from INSEAD prepare for this task.

“Because it’s so fast that we constantly readjust our ideas,” said Krebs. “Every two months you will receive a new set of classes. This meant that we could try many things, and we both had the opportunity to work with as many people as we could. “

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This entry was posted on Wednesday, September 16th, 2009 at 7:26 am and is filed under MBA. You can follow any responses to this entry through the RSS 2.0 feed.

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