The result is an increase in business schools around the world, his attention to this issue. In many schools, an infusion of environmental issues in their programs and the introduction of classes and levels of social responsibility.

According to the Center of the Aspen Institute of Business Education, a group that measures how a school dedicated to students about the complexities of environmental, social and ethical issues of economy, the proportion of students being prepared for the economy and society must take matters has increased over time: from 34 percent in 2001 to 69 per cent in 2009.

“In the past, many efforts to save the planet from governmental and nongovernmental organizations,” said Brad Gentry, a professor of sustainable investment at the Yale School of Management and co-director of the Center for ‘Entrepreneurship and the Environment at the University. “The private sector has always played an important role in this effort, based on innovative technologies, improved products and better management.

“We know that you can be a very rich world, but now we begin to think about how much money you can afford to save our planet.”

He said that the emphasis on sustainability in MBA programs who are not seeking just a fad, but the schools determine how potential leaders measure the baseline and change to maximize profits and where environmental indicators and social.

The commitment of the company with business schools on sustainability issues is essential to the success of these programs, according to officials, the business school. A cynic might wonder how deep into the business value of social responsibility, but Tom Lyons, Director of Erb Institute at the University of Michigan, who leads endowed professor at School of Dow Chemical, insists that the ‘company closer to its “honest”.

“I’m sure there’s some degree of awareness and image enhancement, but there is a genuine attempt to be associated with the university. These companies want to speed on the latest knowledge to know what students and understand how to deliver the next generation of the best and brightest to come work for them. ”

Many schools say they have started specialized programs and the degree of concentration in the range of sustainability based on the needs of students, but the challenge remains to convince students of economics, it is viable – and lucrative – The career in this field.

Prof Lyons said that wage growth in the field of sustainable development and corporate social responsibility. “The reason is that investment banks are hiring people who know construction and consulting firm in renewable energy, new processes on climate and sustainability.”